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Email Campaign Stats

Glossary of Terms

To check your email campaign stats, navigate to the Marketing page and select Campaigns to view a list of sent campaigns. Click the Campaign Chart icon to access detailed performance insights.


​These Five events may occur between the time you send your email and when it reaches the receiving server:

  • Delivered: The receiving server accepted the message.

  • Bounced: The receiving server denied the message, and SendGrid will suppress the recipient’s email address going forward.

  • Blocked: The receiving server denied the message, but SendGrid won’t suppress the email address.

  • Deferred: The receiving server delayed acceptance of the message.

  • Dropped: A drop occurs when you try to send a message to an email address listed on one of the suppression lists: Bounces, Unsubscribes, Spam reports and Invalid Emails.

These Four events are for tracking recipient engagement of the email:

  • Opened: Number of people who opened the email.

  • Clicked: If you have a link or call to action this is how many people clicked the link.

  • Spam: People who flag or report your email as spam.

  • Unsubscribes: Recipient has opted out of future emails and will be added to the dropped list.

​If you have any further questions, feel free to reach out to our coach on call—our team is always ready to assist.

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