Who is SendGrid, and What Do They Do?
SendGrid (owned by Twilio) is one of the most trusted email delivery platforms in the world. They handle the behind-the-scenes sending of marketing and transactional emails for businesses, ensuring messages land in the inbox-not the spam folder.
Think of SendGrid as the infrastructure that powers email-like the FedEx of digital communication.
Why You Should Use Your Own SendGrid Account?
Connecting your own SendGrid account to Accountable isn’t just best practice - it’s essential for brand protection, deliverability, and control. Here’s why:
1. Protect Your Brand and Domain Reputation
When you send emails through your own SendGrid account, you’re using your domain-not someone else’s.
Prevents your domain from being flagged due to other companies’ behavior
Maintains a strong sender reputation and inbox placement
2. Remove the “via” Tag in Emails
Using someone else’s SendGrid account can show:
From: [email protected] via smtp.sendgrid.net
With your own account and proper domain authentication (SPF/DKIM), the “via” disappears, making your emails look clean and professional.
3. Full Visibility and Control
With your own account, you manage:
Analytics (opens, clicks, bounces)
Templates, suppression lists, and logs
API keys and sender identities
✅ No more middleman delays - your team sees everything in real time.
4. Compliance and Security
In mortgage and financial services, compliance matters.
Keeps audit trails clean
Ensures your emails align with IT and regulatory policies
5. Scalable and Cost-Transparent
As you grow, you manage your sending volume, billing, and limits.
More flexibility without hitting shared thresholds
Easy to add sub-users or dedicated IPs if needed
6. Simple Setup
Connecting your SendGrid account to Accountable is easy.
Just generate an API key - we’ll guide you through it
Note: Using your own SendGrid account gives you cleaner emails, better deliverability, and full control - while protecting your brand and inbox reputation.
Need Help Getting Started?
SendGrid provides a step-by-step guide to help you set up your account.
👉 Click here to follow their official setup instructions.
If you have any further questions, feel free to reach out to our coach on call—our team is always ready to assist.