Goal: Educate, reframe, and schedule an appointment.
Intro
“Hi [First Name], this is [Your Name] with [Your Credit Union/Company]. How have you been?”
Transition
“I’m reaching out because many homeowners are looking at their options to lower their monthly payments, reduce their interest rate, or even pay off their loan sooner. With today’s market, refinancing can be a smart way to put money back in your pocket or free up cash flow.”
Value Points
“You may be able to lower your monthly payment.”
“You might shorten your loan term and pay off your home faster.”
“If you need cash for projects, a cash-out refinance could make sense.”
Personalization
“Every situation is unique, which is why I take a personalized approach. My role is to help you explore your options and decide if a refinance makes sense for you right now.”
Close
“Would you be open to a quick consultation? It’s complimentary, and we can run the numbers to see if refinancing could benefit you. I have availability [insert 2 options]. Which works best for you?”
📧 Refinance Email Template
Subject Options:
Explore Your Options: Refinance Your Mortgage Today
Lower Payments. Shorter Term. More Cash in Your Pocket.
Is It Time to Refinance Your Mortgage?
Body:
Hi [First Name],
I wanted to reach out with an opportunity that could potentially save you money or help you reach your financial goals faster: refinancing your mortgage.
With today’s rates and programs, refinancing could allow you to:
Lower your monthly payments and free up cash each month
Reduce your interest rate for long-term savings
Shorten your loan term to pay off your home sooner
Access your equity with a cash-out refinance
At [Your Company/Credit Union], we take a personalized approach. Our team will review your current mortgage, discuss your financial goals, and design a refinancing strategy tailored to you. Whether you’re looking to save money, shorten your loan, or tap into equity, we’re here to make the process seamless.
👉 Let’s explore your options together. Simply reply to this email or call me at [Your Phone Number] to schedule a complimentary consultation.
Thank you for trusting [Your Company Name] with your home financing needs. I look forward to helping you explore your refinancing options.
Warm regards,
[Your Name]
[Your Position]
[Your Contact Information]
[Your Company Name]